Press

The contact person for bloggers and journalists is Max. He'll be happy to answer all your questions. Besides his contact info you 'll find some information about mymuesli and other stuff to download. Also have a look at our press review. You can read our story as told by Apple on their UK website as well.

	The Guardian: "Like a worthy version of pick 'n' mix, customers compile their dream muesli... "
	Telegraph.co.uk: "The humble bowl of muesli has joined the internet revolution"
	The Times: "Not so long ago, there was no choice. Coffee was coffee. Pasta was pasta. Muesli was something swiss people ate. Now, with mass customization, almost anything is possible."
	Treehugger: "a marvelous example of mass customization..."
	Springwise: "Nice example of mass-customization, and one that's quickly catching on"
	bnet: "The incredible variety offered by mymuesli makes it easy to invent an all-time favourite mix that makes breakfast time a real treat."
	The breakfast bowl: "I believe we may have seen the best [innovation] attempt at that so far not from one of the big American companies (i.e. Kellogg or General Mills), but from mymuesli of Germany."
	Abrubt magazine: "And finally, a revolution that’s arguably more exciting than all these specialist sites and bespoke bargains put together. Yes, the wait is over and at last you can enjoy your own unique breakfast cereal. Mix almonds with cranberries or even gummy bears at www.mymuesli.com and have the muesli of your dreams delivered to your door. Fortunately there’s an easy to follow guide for first-timers, so we understand how to use the site..."
	Trendhunter: "The first custom cereal company...tremendously popular"
	bizcradle.com: "Here's a business that Seinfeld would flip for: mymuesli, a custom blend cereal outfit that's taking cereal lovers in Europe by storm."
	Alarm Clock: "Birchermuesli is your A:C euro reporter's fave Swiss fast food "
	TrinityEnews: "Nothing beats made-to-order, especially if you can mix and match 70 different ingredients. "

Rosemount Taste Awards: Finalist 2008

blogger? journalist? talk to max...

max wittrock
mymuesli

tel. +49 851 988 00 71
mob. +49 177 30 54 562

email: max (at) mymuesli (dot com)

news releases

mymuesli UK - our first news release (July 2008)

After about one year we have made many friends in the UK, muesli-friends to be exact. And we're one of the five finalist of the Rosemount Taste Awards in 2008.

mymuesli UK - news release No.2 (July 2009)

Find our fotos here...

All our fotos and logos are allowed to be used free of charge and without our feedback as far as there is a reasonable connection to mymuesli. We (and the photographer) would be thankful though if you informed us about the use in your blog for instance.

...and those of our muesli...

oh, and this is our logo...

als PDF | JPG