The Muesli Blog

Three new stores in Germany

Max — Thu, 22 Mar 2012 09:27:26 +0000

We’re happy to announce that the third mymuesli store will open in Regensburg, Bavaria, in May 2012. It will be the third store to feature mymuesli products only – as well as our other kick-ass products, ranging from Porridge to freshly squeezed Orange juice or coffee…
Retail stores are great for an online company. Think about it: Stores offer numerous possibilities to discover new products. Yes, you can really touch them, taste them and compare them to others. Of course we designed our website so it will convey that experience. That’s why we see our retail stores as an additional service for our customers. The first one opened in Passau – where it all started basically. From there on we expanded to Munich (opens in April) – and now to Regensburg (opens in May). We’re extremely curious how things will go with those three stores. But most importantly: If you’re in Germany and around: Visit us, we’d be really happy to serve you some great organic breakfast. And promise: Pictures will follow as soon as we’re open…

Congratulations

Max — Fri, 29 Apr 2011 09:19:02 +0000

mymuesli: Our New Year’s Resolutions

Max — Tue, 11 Jan 2011 10:28:36 +0000

Inspired by Kevin Rose we made a list of New Year’s Resolutions for 2011. We’re really excited about this, especially our new blender will introduce healthy drinks into our cereal world If you want to share your list with us just leave a comment or visit our Facebook-page…

1. optimize website
2. iPhone App
3. Train harder
4. Buy new couch / furniture for our office
5. Find new muesli lovers in the Netherlands
6. Buy a great blender for our kitchen
7. Gluten free muesli
8. Drink more water (vgl. just like Kevin Rose)
9. Buy new posters for our office
10. Play Basketball more frequently

Oli Broom reached Australia!

Max — Sun, 28 Nov 2010 18:19:31 +0000

Do you remember Oli Broom? He was cycling to the Ashes to raise money for two charities. Well, he made it to Australia and Congratulations from us, dear Oli! We’re certainly not the first ones to congratulate, but Oli got quite a lot of media attention during the last days. You can check his website Cycling to The Ashes and blog if you’re curious what happened on his trip.
And here’s a video of Oli’s visit to Passau, little over a year ago, seems like an eternity. Great you made it man, well batted!

We’re looking for your favourite muesli-recipes!

Max — Sun, 05 Sep 2010 17:14:46 +0000

Summer break’s over folks, and we’re after your best muesli-recipes: Whatever you do with your favourite muesli – please let us know, take a picture and send it to us. For every recipe that we publish you’ll get a surprise package. And don’t worry – you won’t be dissapointed. And hopefully all recipes will look as delicious as this one, found on Flickr, originally posted by cyclonebill:

So get your camera ready! We’re really excited to hear from you!

We proudly present a mymuesli-song: percussion done by mymuesli-tins, bowls and spoons…

nadja — Wed, 14 Jul 2010 09:14:12 +0000

There are people who love to make music… that’s not news. But it is unusual if a person likes to make music so much that one uses mymuesli tins, with or without the caps, full or empty, bowls, spoons and muesli mixes to make the drum part of a song. Combined with a little bit of electronic music and the right software you get the mymuesli-dance which is composed and produced by the musician and author Rich Schwab. We think this is a great idea. The mymuesli-fan surprised us with a mymuesli-CD – and his composition already is a catchy song, sung over and over by almost everybody in our office (just imagine the muesli-boys singing and dancing). We desperately want to share this song with you:)… and tadaa here on soundcloud you can find the masterpiece.
Maybe you are as creative as Rich and create a mymuesli-dance or video clip which fits to the Rich’s piece of music. We are curious…
You can find more information about Rich Schwab on his homepage, just follow this link

our newest TV commercial: filmed and edited with Apple’s iPhone 4…

Max — Tue, 06 Jul 2010 14:12:57 +0000

a TV-commercial for German and Austrian Television – filmed and edited entirely on the new iPhone 4. It’s finished now and we’re quite happy with the results. The idea behind this little project was to use the iPhone’s great capabilities to full effect and to create an actual TV-commercial – to be aired on Television for a large audience. Cool thing is: The Skydiver, Bernhard, didn’t drop it. And therefore all of our footage made it’s way into the final movie
But see for yourself:

mymuesli2go, a tv commercial – filmed and edited on an iPhone 4 from Max Wittrock on Vimeo.

Please note:

- Due to iMovie on the iPhone we weren’t able to do any colour corrections, just in case you wondered
- The last two screens (eg logo and domain) were added as Photos first, but the iPhone kept exporting them in very poor quality. Therefore we had to add them in iMovie (on a Mac) afterwards

Thanks to the guys over at Servus TV it will also air on Red BULL TV (Austria) between eleven and twelve PM, Saturday, July 10, 2010.

In Germany Red Bull’s very own TV station is supported by Zattoo – just in case you’re not familiar with their program or can’t watch but online.

The commercial will air on German Television approx. on Friday, 9 July, 2010 or Saturday, 10 July, on ProSieben.

Credits:
- shot, edited, directed and produced by Christian Kolb, Daniel Setzermann and Max Wittrock from mymuesli

- sky diver: Bernhard Kurz, jump4you.de

- music (making of): „Man” by Rampa, keinemusik.com

Hunters and gatherers be attentive! – Strawberries are on the way

nadja — Wed, 12 May 2010 13:36:15 +0000

A little story about what Stone Age people and we have in common…
Strawberries, these little red berries, already loved by our forefathers still are one of the most popular summer fruits in Europe. Over two million years ago people gathered wood strawberries which are much smaller than the cultivated ones nowadays. Something which didn’t change within millions of years is the human hunting behavior… In the month of May you can observe crowds who attack market stalls and counters, people who want to get the best goods in the new season. Can you see the analogy to the Stone Age people…? I can totally comprehend this attitude – who doesn’t like to have fresh strawberries with whipped cream, a freshly baked strawberry cake or a yummy muesli with fresh fruit in it? My personal favourite is the traditional Bircher-muesli topped with tasty berries and yoghurt. If you don’t believe that this combination is by far the best – just try it yourself. You will be surprised…

You would like to have a strawberry-muesli but all the fresh fruit in your area is sold out? No problem… I’ve got some advice for you. Maybe you should just swipe some berries out of the neighbors garden (but watch out and don’t be caught) or you try a mymuesli-mix which should help you to keep up the peace with your neighbors. The Strawberry winter is not only loved because of the delicious strawberries in it but also because of the combination with white chocolate, almonds and cranberries. If you prefer a muesli with bananas or apricots or figs or coconut chips or…

here’s the easiest way to get it.

Twitter Feedback…

Max — Fri, 09 Apr 2010 15:17:06 +0000

Thanks Daniela, glad you like(d) it!

still cycling to the ashes (with a cricket bat)

Max — Fri, 26 Mar 2010 08:23:39 +0000

Does Sachin Tendulkar own a bicycle? Probably, but we’re not exactly sure if he really uses it. But since the famous Indian cricketer received a Ferrari 360 Modena from FIAT a few years ago he probably doesn’t need it at last. And I’d assume that it might be a little difficult for the batsmen to ride a bike around town in India – people would literally freak out…
But Oli Broom’s challenge on the opther hand would not be difficult at all if it weren’t for the bicycle. Imagine Oli driving from London to Brisbane in an Italian luxury car. I suppose he wouldn’t raise any money for charities at all.
But Oli has come a long way since we met him at the mymuesli store in Passau, Germany. He cycled about 7,100kms through 15 countries, playing a form of cricket in all but Luxembourg, Slovakia, Jordan and Egypt. There are still more than 18.000kms to go. But were sure that Oli’s gonna make it in time for The Ashes. That man’s just gotta have an ace up his sleeve.
You can follow Oli online on his website “cycling to The Ashes” or read his blog.
Oli at the mymuesli store in 2009: